Square: Fast Friends is a commercial campaign for Square, shot across working restaurants and real service environments. The project celebrates how Square’s payment platform integrates seamlessly into the rhythm of restaurant life, both front and back of house.
As Production Designer and Set Dresser, I worked within live restaurant spaces, carefully dressing and refining existing environments rather than transforming them outright. Using what was already there, I subtly edited, reorganised, and elevated each space to feel authentic to how the restaurants actually operate, while ensuring the Square product sat naturally at the centre of every shot. The approach was deliberately understated, allowing the technology to feel embedded and effortless, never imposed.
By designing to shoot within functioning kitchens and dining areas, the visual world supports the campaign’s message that when everything works together, your restaurant simply works better.
Format:
Commercial
Production:
EXELL PRODUCTIONS
Director
Luke & Josh Exell
Location:
LONDON UK






